Sponsor Agreement

This Sponsor Agreement is entered into between BEY AGENCY LTD ("we", "us", the operator of AI2 Design) and the sponsor identified in the applicable order form or mailed acceptance ("Sponsor"). It supplements — and does not replace — the Terms of Service. AI2 Design is a product of BEY AGENCY LTD.

Available tiers, pricing, placements and deliverables are published at /sponsor. Placements may be adjusted over time at our reasonable discretion at no charge to Sponsor. Sponsor's sole and exclusive remedy for any placement adjustment is non-renewal at the end of the then-current annual term: no refund, no service credit, no pro-rated rebate and no other compensation is offered or implied. By signing or paying the applicable invoice, Sponsor acknowledges and accepts this limitation as a material term of the agreement.

Sponsorships are sold exclusively on an annual basis. The default term is twelve (12) months from the activation date, paid in advance in a single transaction. Terms renew automatically for successive 12-month periods at the then-current rate unless Sponsor provides written notice of non-renewal to hello@ai2.design at least thirty (30) days before the renewal date.

Founding-rate sponsors who activated during the early-access period at the FOUNDING40 promotional rate retain that rate for the initial annual term and for one (1) automatic renewal — a total of twenty-four (24) months from the activation date — after which the then-current standard rate applies on each subsequent renewal. Founding-rate eligibility is non-transferable and lapses on any voluntary downgrade, non-renewal, or termination event. Standard non-founding sponsors renew at the then-current rate from the first renewal onwards.

All fees and amounts paid to BEY AGENCY LTD for the Service — including but not limited to sponsorship fees, license fees, and subscription fees — are final and non-refundable, except where expressly required by applicable mandatory law. No partial, pro-rated or full refund is offered for unused time, cancelled sponsorships, editorial disagreements, feature changes, service downtime or dissatisfaction.

All sponsorship fees published on /sponsor are exclusive of any value-added tax (VAT), goods-and-services tax (GST), sales tax, withholding tax or similar transaction tax that may be due under applicable law. Stripe collects taxes at checkout where required (EU VAT One-Stop Shop, UK VAT, US sales tax in supported states); the rate displayed at checkout is determined by the billing address Sponsor provides and is the rate that applies to the transaction.

The published rate is denominated in United States dollars (USD); equivalent rates in euros (EUR) and pounds sterling (GBP) are configured at the price level and may be presented automatically by Stripe Checkout based on Sponsor's billing country. The presented currency at checkout is the currency that applies to the transaction; once payment is initiated, the converted amount is final and not subject to retroactive adjustment for subsequent foreign-exchange movements.

Business-to-business (B2B) sponsors established in the European Union (excluding the United Kingdom) and providing a valid VAT identification number at checkout may benefit from the reverse charge mechanism under Article 196 of Council Directive 2006/112/EC, in which case VAT is not charged by us and Sponsor is responsible for accounting for VAT in their member state. Sponsor is solely responsible for the accuracy of the VAT identification number provided; we rely on the VIES (VAT Information Exchange System) verification performed by Stripe at checkout. If a VAT identification number subsequently proves to be invalid or fails verification, Sponsor remains liable for any VAT, interest or penalties assessed by the competent tax authority.

For sponsors outside the EU, UK and other supported jurisdictions, no VAT is charged by us; Sponsor remains solely responsible for any import VAT, withholding tax, services tax or other indirect tax that may be due under the law of Sponsor's jurisdiction. Sponsor agrees to gross up any payment to us such that we receive the full sponsorship fee net of any withholding tax. Where Sponsor is required by law to deduct withholding tax, Sponsor shall provide a tax certificate evidencing the payment to enable us to claim a foreign tax credit; failure to provide the certificate within ninety (90) days of payment entitles us to invoice Sponsor for the deducted amount.

Invoices, credit notes and tax records are issued through Stripe and are made available in Sponsor's email at the time of payment and via Stripe Customer Portal thereafter. Sponsor must retain these records for at least the period required under applicable accounting law (UK: six (6) years under the Companies Act 2006 and the VAT Act 1994; EU: typically up to ten (10) years depending on the member state).

Sponsorship is a credit-line arrangement, not an advertising placement. We retain full editorial control over which sites are featured in the Inspiration Gallery, which curator notes accompany them, and which third-party references appear alongside Sponsor's placement. Sponsorship does not purchase coverage, endorsement, review outcome, priority access to product decisions, or editorial alignment.

Sponsor's logo, wordmark, trademark and supplied copy must comply with our brand guidelines and applicable law. We may reject, remove or require the modification of any Sponsor content that, at our reasonable discretion, is misleading, offensive, non-compliant or inconsistent with the tone of the Service. Removal under this Section 6 is not a breach by us and does not give rise to a refund.

Sponsors receive access to aggregated impression and click metrics for their placements. Metrics are provided on a best-effort basis, may be subject to sampling, filtering and anti-fraud adjustments, and should not be treated as verified or audited statistics.

This Section 9 operates without prejudice to the placement-reduction service-credit mechanism in Section 2 above; the two are independent remedies, each with its own trigger, formula and exclusivity. A Sponsor invoking one is not foreclosed from invoking the other for a different cause, but neither remedy may be claimed twice for the same underlying event.

We commit to a target uptime of ninety-nine percent (99%) per calendar month for the public sponsor placement surfaces (the homepage, the Inspiration Gallery index and detail pages, and the dedicated sponsor landing pages). Uptime is measured by our independent monitoring partner Better Stack, with results published continuously at https://status.ai2.design.

Excluded events: scheduled maintenance announced at least forty-eight (48) hours in advance through the status page; force majeure events as defined in the Terms of Service (third-party hosting outage, internet infrastructure failure, denial-of-service attack, governmental action, etc.); Sponsor's own assets, integrations or callbacks; and any downtime caused by Sponsor's breach of the Acceptable Use Policy.

If, in any single calendar month, monthly uptime as reported by Better Stack falls below ninety-nine percent (99%), Sponsor is entitled, as the sole and exclusive remedy, to a service credit equal to ten percent (10%) of the pro-rata monthly fee for that month for each full percentage point below the target, capped at fifty percent (50%) of that month's pro-rata fee. Service credits are non-refundable, non-transferable, applied to the next invoice issued, and lapse if the sponsorship is not renewed.

To claim a service credit, Sponsor must email hello@ai2.design within thirty (30) days of the affected month with the subject line "SLA credit claim — [your company]" and reference the Better Stack incident timeline. We will confirm or contest the claim within ten (10) working days. The service credit mechanism in this Section 9 supersedes any other availability-related remedy that might otherwise be implied.

Sponsor grants BEY AGENCY LTD a non-exclusive, worldwide, royalty-free licence to display Sponsor's name, logo and supplied assets solely for the purpose of fulfilling the sponsorship for the duration of the term. All goodwill arising from use of Sponsor's marks accrues to Sponsor.

We may suspend or terminate Sponsor's placement immediately if Sponsor breaches the Terms of Service, the Acceptable Use Policy or this Sponsor Agreement, or if Sponsor's activity exposes us to reputational, legal or operational risk. Suspension or termination does not give rise to a refund.

Sponsor shall defend, indemnify and hold harmless BEY AGENCY LTD against any claim arising from Sponsor content, Sponsor marks, Sponsor's conduct, or any breach by Sponsor of this Agreement or applicable law.

Sponsor may not publicly claim that BEY AGENCY LTD or AI2 Design has endorsed, certified, audited or reviewed Sponsor's product beyond the factual statement that Sponsor is a sponsor of AI2 Design.

This document, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation, shall be governed by and construed in accordance with the laws of England and Wales. The parties irrevocably submit to the exclusive jurisdiction of the courts of England and Wales.