Terms of Service

These Terms of Service ("Terms") govern your access to and use of the AI2 Design website, applications, APIs, tools, content and services (collectively, the "Service"). The Service is operated by BEY AGENCY LTD ("we", "us", "our"), a private limited company registered in England and Wales under company number 16435596, with a registered office at Suite 90415 Brayford Square, London, United Kingdom, E1 0SG.

AI2 Design is a product of BEY AGENCY LTD. Any reference to "AI2 Design", "the Service", or the website ai2.design shall be construed as a product operated by, and under the legal responsibility of, BEY AGENCY LTD.

These Terms form a legally binding agreement between you ("you", "your", "the User") and BEY AGENCY LTD. If you do not agree to these Terms, you must not access or use the Service.

Service

The AI2 Design website, products, tools, APIs, content and any related functionality operated by BEY AGENCY LTD.

User

Any individual or entity accessing or using the Service, including email subscribers, sponsors, visitors and (post general availability) registered users.

Inspiration Gallery

The hand-curated catalogue of publicly accessible product design references published by us under editorial, educational and commentary fair use / fair dealing principles.

Extractor

The public tool at ai2.design/extractor that generates design-token metadata from a publicly accessible URL submitted by a User.

Launchpad

The production-ready code starter distributed by us under a separate End User License Agreement.

Content

Any material we publish or make available through the Service, including written text, code, screenshots, token exports, curator notes and metadata.

Third-Party Site

Any website, product or brand that is the subject of commentary, screenshots or token metadata within the Inspiration Gallery.

Sponsorship

Any paid placement arrangement described under the Sponsor Agreement at /legal/sponsor-terms.

Early Access

The pre-general-availability phase during which we operate the Service without user accounts and receive notifications of changes by email subscription only.

You must be at least 13 years old to use the Service. If you are between 13 and 18 years of age, you may only use the Service with the consent and under the supervision of a parent or legal guardian who agrees to these Terms on your behalf.

If you use the Service on behalf of an organisation, you represent and warrant that you have the authority to bind that organisation to these Terms, and the organisation accepts these Terms as if it were the User.

The Service is currently operated under early-access conditions. During early access, features may be incomplete, subject to change, or removed without notice. No uptime, performance, feature availability or support-response guarantee is provided. We do not issue user accounts during early access; notifications of material changes to these Terms are delivered to active email subscribers.

Subject to your continued compliance with these Terms and all related policies, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Service for your own personal or internal business purposes. This licence does not convey any ownership rights.

You shall not, and shall not permit any third party to:

• Copy, modify, reproduce, republish, redistribute or create derivative works from the Service or Content, except as expressly permitted by these Terms, the Acceptable Use Policy or applicable law.
• Resell, relicense, sublicense or otherwise monetise access to the Service or Content.
• Reverse engineer, decompile, disassemble or attempt to derive the source code of any proprietary components of the Service.
• Use the Service to build a competing product, to train a generative model in a manner that reproduces our Content, or to scrape the Service in excess of published rate limits.
• Bypass, disable or interfere with any security, rate-limiting or authentication feature of the Service.

When you submit a URL to the Extractor or any similar feature, you represent and warrant that: (a) the URL points to a publicly accessible web resource; (b) you have the right to request the extraction; (c) the resource does not contain content that is unlawful, infringing, defamatory, or that you do not otherwise have the right to process through a third-party service.

You retain any rights you have in the URLs and prompts you submit. You grant BEY AGENCY LTD a worldwide, royalty-free, non-exclusive licence to process the submission solely for the purpose of operating the Service, for the duration of the associated session (2 hours for public Extractor submissions), and to the limited extent required to operate, secure and improve the Service.

Content in the Inspiration Gallery is published for editorial, educational, review and commentary purposes under the fair use doctrine (United States), the fair dealing exceptions recognised under the Copyright, Designs and Patents Act 1988 (United Kingdom, including criticism, review, quotation and reporting), and analogous defences available in other jurisdictions.

The Inspiration Gallery contains screenshots, curated excerpts and token metadata derived from publicly accessible Third-Party Sites. Inclusion does not imply any partnership, endorsement, affiliation, sponsorship or authorisation by, or any commercial relationship with, the Third-Party Site or its owners. All third-party trademarks, logos, designs and screenshots remain the property of their respective owners and are used solely for identification and commentary.

If you are the owner of a Third-Party Site and you wish your site to be removed from the Inspiration Gallery, please follow the procedure at /legal/takedown. Honouring a takedown request does not constitute an admission by us of infringement, wrongful conduct or any other liability.

Access to most features of the Service is free during early access. Paid tiers, sponsorship placements and licensed products are governed by the specific pricing and terms published on the relevant page (for sponsorship, see /sponsor and /legal/sponsor-terms).

All fees and amounts paid to BEY AGENCY LTD for the Service — including but not limited to sponsorship fees, license fees, and subscription fees — are final and non-refundable, except where expressly required by applicable mandatory law. No partial, pro-rated or full refund is offered for unused time, cancelled sponsorships, editorial disagreements, feature changes, service downtime or dissatisfaction.

You are responsible for any applicable taxes, withholdings, VAT, duties or similar government charges associated with your use of a paid feature, unless we are legally required to collect those taxes from you.

If you initiate a chargeback or reverse a payment without first exhausting the dispute resolution process described in these Terms, we may immediately suspend or terminate your access, retain any paid amounts to the extent permitted by law, and pursue recovery of any administrative costs.

All right, title and interest in and to the Service, including all intellectual property rights in the Content, software, design, curator notes, token schemas, documentation, trademarks and trade names of AI2 Design and BEY AGENCY LTD, are and shall remain the exclusive property of BEY AGENCY LTD and its licensors. Nothing in these Terms transfers ownership of any intellectual property to you.

Third-party trademarks, screenshots and design elements appearing in the Inspiration Gallery are the property of their respective owners and are used under fair use / fair dealing principles.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY. BEY AGENCY LTD EXPRESSLY DISCLAIMS ALL WARRANTIES INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, AVAILABILITY, TITLE AND QUIET ENJOYMENT.

Without limiting the foregoing, we do not warrant that the Service will be uninterrupted, error-free, secure, free of harmful components, or that extracted data, curator notes or token exports are accurate, complete, up to date, suitable for any particular purpose, or free of third-party claims. You rely on the Service entirely at your own risk.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL BEY AGENCY LTD, ITS DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, AFFILIATES OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE OR CONSEQUENTIAL DAMAGES; LOSS OF PROFITS, REVENUE, GOODWILL, DATA, DESIGN WORK OR BUSINESS OPPORTUNITY; DAMAGES ARISING FROM UNAUTHORISED ACCESS, SERVICE INTERRUPTION, TRANSMISSION ERROR OR THIRD-PARTY CONDUCT; OR ANY DAMAGES ARISING OUT OF OR IN CONNECTION WITH THE SERVICE, THESE TERMS OR THE CONTENT, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE OR ANY OTHER LEGAL THEORY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO ANY USE OF, ACCESS TO, OR PURCHASE OF THE SERVICE — INCLUDING WITHOUT LIMITATION ALL SPONSORSHIP TIERS, LAUNCHPAD AND ATOMIC DESIGN SYSTEM LICENCES, API ACCESS, AI-GENERATED OUTPUTS, PROFESSIONAL-SERVICES ENGAGEMENTS, AND ANY SUCCESSOR OFFERING — SHALL NOT EXCEED THE GREATER OF (A) THE AGGREGATE AMOUNT ACTUALLY PAID BY YOU TO BEY AGENCY LTD ACROSS ALL OFFERINGS IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED POUNDS STERLING (£100). THIS IS A SINGLE COMBINED CAP: PURCHASING ADDITIONAL TIERS, LICENCES OR API CREDITS DOES NOT MULTIPLY THE CAP, AND ANY MORE-SPECIFIC LIABILITY LANGUAGE IN OTHER DOCUMENTS ON /legal IS SUBORDINATE TO AND AGGREGATED INTO THIS CAP.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law.

You agree to defend, indemnify and hold harmless BEY AGENCY LTD, its directors, officers, employees, contractors, affiliates and licensors from and against any and all claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of or in any way connected with: (a) your access to or use of the Service; (b) any URL, prompt, content or instruction you submit through the Service; (c) your breach of these Terms or any related policy; (d) your violation of any third-party right, including intellectual property, privacy or publicity rights.

We reserve the right, at our sole discretion and without prior notice, to suspend or terminate your access to all or part of the Service, with or without cause, including for any violation of these Terms, any Acceptable Use Policy breach, any chargeback, or any conduct that we consider harmful to the Service, other Users or third parties. Upon termination, any outstanding paid amounts remain non-refundable and any licence granted to you under these Terms immediately ceases.

BEY AGENCY LTD shall not be liable for any failure or delay in performing its obligations under these Terms (including any availability or performance commitment in any tier description, plan or order form) where such failure or delay arises from circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, fire, flood, earthquake, pandemic, epidemic, war, armed conflict, terrorism, civil unrest, governmental action or sanction, labour disputes, strikes, telecommunications or internet infrastructure outage, hosting provider failure, content delivery network outage, third-party API failure, denial-of-service attacks, cyber-attacks, or supply-chain disruption affecting compute or storage capacity. We will use reasonable efforts to mitigate the impact of such events and resume normal performance as promptly as practicable. The occurrence of a force majeure event does not extend any payment obligation, defer any payment due date, or entitle the affected party to any refund, credit (other than any pro-rata service credit expressly described in a separate written agreement), or other compensation.

We may update this document from time to time to reflect changes in our services, applicable law, or business practices. When we make material changes, we will update the effective date at the top of the document. During early access, we notify active email subscribers of material changes. After general availability, registered users will additionally receive in-product and email notification. Continued use of the Service after an update constitutes acceptance of the revised document.

This document, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation, shall be governed by and construed in accordance with the laws of England and Wales. The parties irrevocably submit to the exclusive jurisdiction of the courts of England and Wales.

Questions about these Terms may be sent to hi@bey.agency (BEY AGENCY LTD) or hello@ai2.design (AI2 Design product team). Both addresses are monitored by the same team. For the registered address and company details, see the Legal Notice at /legal/imprint.