Cookie Policy

This Cookie Policy explains how the ai2 design system website (ai2.design) uses cookies and similar technologies, and how you can control them. It applies to this site only and should be read alongside our Privacy Policy.

Cookies are small text files that a website can place on your device to store information between page loads or visits. Similar technologies serve the same purpose in different ways: local storage and session storage keep small values inside your browser, and pixels or tags can signal that a page or email was opened. Where this policy says cookies, it means all of these unless we say otherwise.

Today this site relies on browser local storage for a small number of things you choose, rather than on tracking cookies: your appearance preference, your roadmap votes and, if you use it, your licence session. We run privacy-preserving, cookieless analytics that store nothing at all on your device, and we run no advertising, social or cross-site tracking of any kind.

We keep our use of cookies and local storage to what is essential for the site to work and to remember the choices you make. We treat non-essential tracking as something you opt into, not out of.

This means that strictly necessary technologies, your saved appearance preference, your roadmap votes and your licence session all operate without a consent banner, because each is either required to deliver the site or exists only to honour a choice you actively made. Our analytics run without a banner for a different and specific reason: the consent rules in the UK and EU are triggered by storing information on, or reading information from, your device, and our analytics do neither. They set no cookie and write nothing to your browser. If we ever add a technology that does store or read something non-essential on your device, we will update this policy first and ask for your consent before it loads.

The table below sets out the standard cookie categories and whether we use each one today. This is an honest snapshot as at the last updated date, not a list of everything we might one day set.

For full transparency, the table below lists the specific storage this site writes to your device. Three of these are set deliberately by us: your theme preference, your roadmap votes, and, if you sign in to the licence portal, your licence session. The first two never leave your device. Your licence session is different and we want to be plain about it: it holds your licence key, and that key is sent to us and on to our merchant of record every time we check that your licence is valid or you request a download.

Separately, our Extractor tool holds its results transiently on the server for about two hours, keyed by a random link id. That is a temporary server-side record tied to a link, not a cookie or any other storage placed on your device.

You will notice that analytics does not appear in the table above. That is deliberate and it is the whole point: our analytics write nothing to your device, so there is no name, no duration and nothing for you to delete. What they send to Vercel is described in the next section.

We embed few third-party components on this site, and we load no marketing or social widgets. As a result there are no third-party advertising or tracking cookies set through the site.

The one measurement technology we do load is Vercel Web Analytics together with Vercel Speed Insights, both provided by our hosting provider and served from this site's own domain. They record page views and page-speed measurements. With each measurement they store the page address, the referring page, filtered query parameters, an approximate location no more precise than city level, and your device type, operating system and browser version. They set no cookie and read nothing from your device. Rather than identifying you, Vercel derives a hash from the incoming request to tell one visit apart from another, and discards it after 24 hours, so a browsing session cannot be reconstructed across days or across other websites. We use this to see which pages are used and where the site is slow. We cannot see individual people in it and we do not try to.

Across most of the site the only third party involved is Vercel, our hosting and content delivery provider, which may set short-lived operational cookies or headers purely to serve and protect the site, as noted in the table above. There are two exceptions, and we would rather name them than let you find them. First, the product pages for the Framer templates we sell (under /pro/framer) embed a live preview served by Framer, so on those pages your browser also contacts Framer and the font and asset domains Framer itself uses; Framer receives your IP address and user-agent as a result, and anything it may store there is governed by Framer's own terms. Second, checkout: when you buy a licence you are taken to Polar Software, Inc., our merchant of record, and what Polar sets on its own pages is governed by Polar's cookie and privacy terms rather than this policy.

We measured this rather than assuming it: on the home page, the pricing page and the Inspiration Gallery, a fresh browser loads no third-party host at all and finishes with no cookies stored. On a Framer product page the preview does load from Framer, and still no cookie is set by us or, in our measurement, by the embed. If we ever add a third-party feature that sets its own cookies here, we will name it and, where required, ask for your consent before it loads.

You are always in control of what stays on your device. Most browsers let you refuse or delete cookies and clear local storage through their settings, usually under a privacy or site data section.

• Change your appearance preference at any time using the theme control on the site; this simply overwrites the ai2-theme value.
• Clear this site's data from your browser settings to remove the saved theme preference, your licence session and your roadmap votes. On your next visit the site falls back to your system appearance, and you will need to enter your licence key again to reach your downloads.
• Sign out from the licence portal at /license to remove the licence session on its own, leaving your other preferences in place.
• Use your browser's private or incognito mode if you would rather nothing persists between sessions.
• Block or limit cookies globally in your browser settings, keeping in mind that blocking strictly necessary technologies may stop parts of the site from working.

We do not track you across sites and we run no advertising, so there is nothing on this site of the kind a Do Not Track (DNT) or Global Privacy Control (GPC) signal is designed to switch off. Our analytics are aggregate and cookieless and are not a sale or a share of personal information, so these signals do not currently change what the site does. Your appearance preference and any strictly necessary operation are likewise unaffected, as they are essential rather than tracking.

If we ever introduce a technology that a GPC signal ought to switch off, we will honour that signal where the law requires it and explain here how we handle it. You can also block the analytics script yourself with a content blocker; nothing on this site depends on it.

We may update this Cookie Policy from time to time, for example if we change our hosting arrangements or decide to add a new feature. When we do, we will revise the version and last updated date shown at the top of this page.

If we plan to introduce any non-essential cookies or similar technologies, we will update this policy before they go live and, where required, request your consent first.

If you have any questions about this Cookie Policy or how the site uses local storage, please get in touch. The operator and legal contact details are set out in the box below.