Skip to main content

Design language comparison

Mercury vs Semrush

Mercury runs a dark-canvas system while Semrush chose light, and they pair different display families (arcadia vs Lazzer). Beyond surface, motion divides them — Mercury is moderate, Semrush is expressive.

Palette · side by side

Up to 8 dominant swatches each

Side A · dark

Mercury

Full Page

#ededf3

background

#000000

foreground

#edecfb

background

#ffffff

background

#1e1e2a

background

#70707d

neutral

#5266eb

accent

#cdddff

accent

Side B · light

Semrush

Full Page

#181e15

foreground

#ffffff

background

#d1d2d5

foreground

#333333

foreground

#0071bc

accent

#dceeeb

background

#6c6e79

foreground

#c190ff

accent

Typography · side by side

Primary family + weight ladder + sample

Side A · dark

Mercury

Full Page

Display
arcadia
Body
arcadiaDisplay
Weights
360 · 400 · 420 · 480

Sample

The quick brown fox jumps over the lazy dog.

1234567890 — Body sample renders in the captured family if your browser has it; otherwise system fallback signals the weight ladder.

Side B · light

Semrush

Full Page

Display
Lazzer
Body
Inter
Weights
400 · 500 · 600

Sample

The quick brown fox jumps over the lazy dog.

1234567890 — Body sample renders in the captured family if your browser has it; otherwise system fallback signals the weight ladder.

Spacing scale · side by side

Base unit + first 8 scale values

Side A · dark

Mercury

Full Page

Base unit
4 px
Container max
1376 px
1px
4px
8px
12px
16px
20px
24px
32px

Side B · light

Semrush

Full Page

Base unit
4 px
Container max
1440 px
1px
4px
6px
8px
12px
14px
16px
22px

Motion vocabulary · side by side

Level + durations + easings

Side A · dark

Mercury

Full Page

Level
moderate
Libraries
Framer Motion

Durations

0.15s0.2s0.3s0.5s

Easings

cubic-bezier(0, 0, 0.2, 1)cubic-bezier(0.4, 0, 0.2, 1)cubic-bezier(0, 0, 0.6, 1)cubic-bezier(0.25, 0.46, …

Side B · light

Semrush

Full Page

Level
expressive
Libraries

Durations

150ms250ms400ms

Easings

cubic-bezier(0.4, 0, 0.2, 1)cubic-bezier(0.16, 1, 0.3…

Palette & spacing overlap

Their palettes share 22% of swatches at the dominant tier — a quiet signal both teams drew from the same neutral library before applying brand accents. Their spacing scales overlap by 67% (1, 4, 8, 12, 16 px shared) — a rhythm any agent can transfer between the two systems with minimal recalibration.

Shared swatches (2)

#000000#ffffff

Curator verdict

Pick a side. Mixing Mercury's dark-first canvas with Semrush's expressive motion vocabulary produces visual whiplash. Adopt one system as your primary, study the other for individual technique transfers (e.g. Mercury's spacing, Semrush's shadow).

Full Mercury brief →Full Semrush brief →Back to gallery

AI2 Design counts anonymous traffic always — no cookies, no identifiers, no fingerprinting. For optional session insights (PostHog, EU region) — page funnel, performance — turn on opt-in analytics below. Cookie policy.