- fg
#000000- bg
#FFFFFF- APCA Lc
- +106
- Use
- foreground on background
ElevenLabs
Cinematic dark-canvas AI-voice marketing — purple-gradient hero with near-monochrome scroll body, waveform motif as both decoration and live product demo, and theatrical 3-5 second opening animation that proves voice expressiveness. The page is a trailer; everything downstream earns its calmer pacing.

Editorial disclaimer
This entry documents observable design-language patterns for educational transfer and AI-agent briefing. Screenshots and trademarks are property of their respective owners. AI2 Design is not affiliated with or endorsed by the featured brand. Inspiration here is about language and rhythm - do not reproduce brand identity, logo, product copy, or proprietary features.
Fair Use & Gallery PolicyCopy the full design language into your agent
A typed, paste-ready design system brief - philosophy, tokens, rules, techniques, and fitness checks. Drop it into Claude, Cursor, v0 or any coding agent and it builds in ElevenLabs’s language, not just a screenshot.
Cinematic dark-canvas AI-voice marketing — purple-gradient hero with near-monochrome scroll body, waveform motif throughout, theatrical hero motion that proves product expressiveness, restrained downstream sections. The page is a trailer; everything after the hero earns its calmer pacing.
Adopt this as a design-language brief for AI generative-media marketing. Use the dark canvas with purple gradient hero, near-monochrome downstream scroll, audio-waveform motif throughout, and theatrical 3-5 second hero animation that proves product expressiveness. Reserve gradient density for the hero; the rest of the page is calm. Use product-derived motifs (waveforms here) as both decoration and demo.
- Layout
- Stacked
- Content width
- Bounded
- Framing
- Layered
- Grid strength
- Strong
Dark-first canvas — primary surface #000000 paired with foreground #ffffff doing the bulk of reading-layer work. Accent moments use #777169 + #ffffff sparingly. Near-black backdrop with restrained warm or cool accents.
- #000000 — primary surface / dominant background
- #e5e5e5 — primary foreground / reading layer
- #777169 — first accent — used for CTAs and highlights
- #ffffff — secondary accent / hover states
- #fdfcfc — tertiary surface / panels
Gradients (paste-ready)
// No gradient extracted — use solid surfaces
- Primary family: Inter. Mono fallback: JetBrains Mono for code and tabular numerics.
- Weight ladder: 300 / 400 / 500 / 700. Keep substitutions tight — the captured ladder is the typographic signature.
- Display tracking uses negative px (not em) for optical correction at large sizes — typically -0.5 to -1.5px at 48-64px hero scale.
- Heading line-height tightens at display sizes (1.0-1.2); body sits at 1.4-1.6. Captions and small UI labels at 1.3.
- Tabular numerals mandatory on aligned columns: font-variant-numeric: tabular-nums.
- Italic reserved for editorial quotes and emphasis where weight cannot carry — never for product UI labels.
- Paragraph max 45-55ch at body size; dense data tables may extend to 65ch with line-height 1.5.
- Scale (observed): 2 / 4 / 6 / 9 / 12 / 14 / 16 / 18 px. Stay on the scale — no magic numbers.
- Container max-width: 1920px. Secondary bounded rails for narrow content clusters at ~480-640px.
- Section vertical rhythm: 64-128px on desktop, 40-80px on mobile, scaled by page depth.
- Card padding: 16-24px on desktop, 12-16px on mobile.
- Gutter values draw from the smaller half of the scale (4 / 8 / 12 / 16 / 24).
- Primary elevation is inset 1px border shadow — `box-shadow: <border-color> 0 0 0 1px inset`. Use this before reaching for drop shadow.
- Drop shadows stay subtle (opacity 0.05-0.4, blur 1-12px, zero spread). No bloom, no halo.
- Layering depth comes from border weight + background tone shift, not stacked shadow.
- Focus state uses inset ring at accent color — never an outer glow on form fields.
Techniques
Inset-1px border as surface delimiter
Cards default to a 1px inset border shadow at the surface-divider color. Hover adds a second inset in the accent color. Never switch to outer drop-shadow for hover.
- Radius scale: 4 / 8 / 12 / 16 / 24. Buttons default to 12px, cards to 16px, modals to 24px.
- Icon style is linear — stroke-based at 1.5-2px weight; no filled or duotone variants.
- Tap targets minimum 44×44 on touch, 40×40 on pointer devices.
button-primary- backgroundColor
- #777169
- textColor
- #000000
- radius
- 12px
- padding
- 10px 16px
- border
- 1px solid transparent
- boxShadow
- none
- fontWeight
- 500
- fontSize
- 14px
- lineHeight
- 20px
Tailwind
inline-flex items-center gap-1.5 rounded-[12px] bg-[#777169] px-4 py-2.5 text-[14px] font-medium text-[#000000] transition-colors duration-200 ease-out hover:opacity-90 focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#777169]
button-secondary- backgroundColor
- transparent
- textColor
- #ffffff
- radius
- 12px
- padding
- 10px 16px
- border
- 1px solid #ffffff
- boxShadow
- none
- fontWeight
- 500
- fontSize
- 14px
Tailwind
inline-flex items-center gap-1.5 rounded-[12px] border border-[#ffffff] bg-transparent px-4 py-2.5 text-[14px] font-medium text-[#ffffff] transition-colors duration-200 ease-out hover:bg-[#fdfcfc] focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-[#777169]
card-surface- backgroundColor
- #e5e5e5
- textColor
- #ffffff
- radius
- 16px
- padding
- 24px
- border
- none
- boxShadow
- #ffffff 0 0 0 1px inset
Tailwind
rounded-[16px] bg-[#e5e5e5] p-6 text-[#ffffff] shadow-[#ffffff_0_0_0_1px_inset]
input-field- backgroundColor
- #e5e5e5
- textColor
- #ffffff
- radius
- 8px
- padding
- 8px 12px
- border
- 1px solid #ffffff
- boxShadow
- none
- fontSize
- 14px
- lineHeight
- 20px
Tailwind
w-full rounded-[8px] border border-[#ffffff] bg-[#e5e5e5] px-3 py-2 text-[14px] leading-5 text-[#ffffff] placeholder:text-[#fdfcfc] focus-visible:outline-none focus-visible:border-[#777169] focus-visible:ring-2 focus-visible:ring-[#777169]/30
Easings
cubic-bezier(0.4, 0, 0.2, 1)ease-outeaseScroll patterns
- Intersection-triggered opacity + translateY reveals (12-24px) on 0.3-0.5s ease-out
- Stagger 40-80ms between grouped cards or list items
- No parallax beyond 2-4% translateY — subtle depth, never theatrical
- Captured motion level: expressive. Libraries detected: Framer Motion.
- useReducedMotion mandatory — all animations collapse to opacity-only or disable entirely.
- Deterministic cubic-bezier or ease-out only; spring animations only where genuinely needed.
- Loop animations forbidden except explicit loaders.
- Hover and reveal motion use the same primary easing curve to feel consistent across the page.
- Segmented controls for binary/ternary choices (pricing toggle, doc version switcher) over toggle switches.
- Accordion: single-open for FAQ; multi-open only for deeply nested documentation.
- Tooltips: hover + focus with 300-400ms delay, dismiss instantly on blur.
- Modals for destructive confirmations; drawers for mobile-only expansions; never nested modals.
- Form validation: inline below field on blur; submit disabled until pristine.
- Empty states: small icon + one-line copy + primary action link, no illustrations beyond brand pattern.
- Loading states: skeleton shimmer for content blocks; inline spinner for button confirm states.
Desktop-first because the audience is technical teams on wide displays. Mobile adapts the same language without reinventing it — no hamburger-revealed alternate architecture.
- Breakpoints: sm 640 / md 768 / lg 1024 / xl 1280 / 2xl 1536 — standard Tailwind ladder.
- Container max-width: 1920px. Below 1280, padding compresses but composition holds.
- Hide-on-mobile is banned — if a control exists on desktop, it must reach mobile via reflow.
- Tap target minimum 44×44 on touch; 40×40 on pointer devices.
- Typography scales proportionally: hero 48-64 → 32-40 on tablet → 28-32 on mobile.
- Color contrast: foreground #ffffff on background #000000 should meet WCAG AA at minimum (4.5:1 for body, 3:1 for display). Verify with axe-core or Lighthouse.
- focus-visible: 2px ring at accent color, never display:none on focus outline. Mandatory on every interactive element.
- All interactive elements reachable via Tab in logical reading order; never rely on hover to expose actions.
- ARIA labels on icon-only buttons; aria-expanded on collapsibles; aria-live='polite' on toasts.
- Motion respects prefers-reduced-motion — animations reduce to opacity-only or disable entirely.
- Form errors announced via aria-describedby on the associated input; never color-only signaling.
- Screen reader-only content uses sr-only; never display:none for meaningful context.
Motion library detected: Framer Motion. Image handling uses Next/Image (or equivalent) with lazy-loading default. Icons: Lucide.
- Motion: motion.div with whileInView and viewport={{ once: true, margin: '-10%' }} for scroll reveals.
- Transitions use constants only — define ease and duration as named tokens (e.g. ease.standard, duration.fast).
- useReducedMotion guard wraps every animation primitive — no exceptions.
- Next/Image with sizes attribute always set; priority only on LCP candidate (hero image).
- No canvas, no WebGL, no Lottie unless required by product (e.g. waveform demos).
- Apply focus-visible ring at accent color #777169 on every interactive element.
- Use tabular-nums on aligned numerics; reach for monospace fallback for code and kbd inline.
- Stay within the captured spacing scale (2, 4, 6, 9, 12, 14 px) — no magic numbers.
- Break body text at 45-55ch; dense tables may extend to 65ch at 13-14px.
- Reach for inset 1px border shadows before any drop shadow.
- Pass every page through useReducedMotion before shipping.
- Default to the primary easing curve for interactive transitions; reserve longer durations for atmospheric beats.
- Never introduce a font weight outside the captured ladder — the discipline is the signature.
- Never invent durations or easings outside the captured set — pick from the existing scale.
- Never use drop shadows above 0.4 opacity or 16px blur — heavy elevation breaks the surface language.
- Never introduce a secondary display font without explicit reason — one family + one mono is the boundary.
- Never animate height: auto — use measured transforms or scaleY.
- Never use em for tracking on display sizes — the px-based scale is an optical constant.
- Never apply hover-only affordances — every interaction must be keyboard + screen reader reachable.
- Tailwind v4 @theme inline only — no runtime style concatenation, no CSS-in-JS beyond the design system.
- Spacing scale: 2 / 4 / 6 / 9 / 12 / 14 / 16 / 18 px.
- Container max-width: 1920px — do not exceed.
- Single font family: Inter, plus JetBrains Mono mono fallback.
- Weight ladder: 300 / 400 / 500 / 700 — no substitutions.
- Motion: durations 0.15s, 0.3s; easings ease-out + cubic-bezier(0.4, 0, 0.2, 1). No springs unless explicitly motivated.
- Radius scale: 4 / 8 / 12 / 16 / 24 px.
- Container width: no page section exceeds 1920px wide.
- Spacing grep: no values outside the 2 / 4 / 6 / 9 / 12 / 14 ladder (+ scale extensions).
- Font weight grep: only 300, 400, 500, 700 appear in computed styles.
- Transition timing-function values draw from the captured easing set (ease-out + cubic-bezier(0.4, 0, 0.2, 1)).
- Transition duration values draw from {0.15s, 0.3s}s.
- Shadow audit: every elevation uses an inset 1px shadow first; drop shadows ≤ 0.4 opacity.
- Image audit: loading='lazy' on every non-LCP image; priority only on hero.
- Contrast audit: body text on dominant background ≥ 4.5:1 (WCAG AA).
- Tap target audit: minimum 44×44 on touch surfaces; 40×40 on pointer.
Design tokens
Observed token system
Color, type, spacing, gradients, and stacking order captured from the live page and rendered here as living, paste-ready previews.
Inspector
Observable layers
Structure, breakpoints, motion, fonts, and images captured from the live page and kept paste-ready alongside the tokens.
Depth-first walk of the meaningful sections. 9 nodes across 6 levels, shallow to deep by color.
- body3
- Main2
- div1
- div1
- div1
- Nav
- Footer
- div (×2)
- iframepresentation
Accessibility
Contrast matrix
120 combinations - 50 pass AA - 22 pass AAA. Each pair is previewed with its real foreground on background; APCA Lc sits alongside the WCAG 2.1 ratio for draft WCAG 3 awareness.
- fg
#FFFFFF- bg
#000000- APCA Lc
- -108
- Use
- background on foreground
- fg
#000000- bg
#FDFCFC- APCA Lc
- +104
- Use
- foreground on background
- fg
#FDFCFC- bg
#000000- APCA Lc
- -106
- Use
- background on foreground
- fg
#000000- bg
#FFF9F5- APCA Lc
- +103
- Use
- foreground on background
- fg
#FFF9F5- bg
#000000- APCA Lc
- -105
- Use
- background on foreground
- fg
#000000- bg
#F5F8FF- APCA Lc
- +102
- Use
- foreground on background
- fg
#F5F8FF- bg
#000000- APCA Lc
- -103
- Use
- background on foreground
- fg
#000000- bg
#E5E5E5- APCA Lc
- +91
- Use
- foreground on neutral
Images
Image strategy
Observable image posture - total count, lazy-loading ratio, and format mix. The hero image is measured above the fold.
- unknown37 · 76%
- svg12 · 24%
Hero image
https://elevenlabs.io/_next/image?url=https%3A%2F%2Feleven-public-cdn.elevenlabs.io%2Fmarketing_website%2F_next%2Fstatic%2Fmedia%2Fcreative-1.f3361dab.png&w=384&q=80- Format
- UNKNOWN
- Dimensions
- 288x288
- Loading
- lazy
- srcset
- yes
- Industry
- ai
- Theme
- Light
- Added
- 2026-05-11
FAQ
Questions people ask about ElevenLabs
3questionsAnswers are pulled from the curator verdict and design brief - the same text your AI agent sees when it paste-reads this page.
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