Wispr Flow

• Electric yellow #ffff00 as primary brand accent (~1,040 surface refs) — extraordinarily saturated, used as structural signal rather than decorative button colour.
• Pure #000000 ground (~1,667 surface refs) paired with #1a1a1a text (~3,556 refs) — black-on-near-black hierarchy creates editorial depth.
• Figtree as primary grotesque (~6 weights) — modern-warm, less corporate than Inter.
• EB Garamond preloaded — classic serif reserved for editorial display moments, creates grotesque+serif tension.
• Pale yellow tint #ffffeb (~616 refs) — cream secondary surface, complementary to electric yellow accent.
• GSAP + Rive — premium motion stack signalling production-grade animation craft.
• Container 1240px — single wide reading frame, no nested editorial widths.
• Custom container breakpoint lg=992 — not Tailwind default (1024).

• Electric yellow as brand-defining signal — #ffff00 is the kind of colour designers usually only use ironically. Wispr Flow deploys it with such commitment that it reads as confident art direction, not throwback.
• Figtree + EB Garamond duet — modern grotesque body with classic serif display moments. The tension creates editorial weight most voice-tools never attempt.
• GSAP + Rive motion stack — premium animation tooling signals production craft. Steal the discipline of investing in motion infrastructure when motion is the brand.

• Don't lift #ffff00 yellow without committing to its structural usage — half-hearted yellow accents read as Y2K cosplay. Either commit fully (Wispr Flow does) or stay neutral.
• Don't paint button backgrounds in #ffff00 — Wispr Flow treats yellow as structural signal (hairline accents, illustration spots). The moment you fill a CTA with it, the brand collapses into 'novelty yellow product'.
• Don't ship GSAP/Rive without committing to choreography — premium motion libraries demand premium motion work. Half-baked animation collapses the brand.

The page feels like reading a beautifully art-directed quarterly about productivity tools that happens to ship voice-AI — every accent of electric yellow earns its frame, every Figtree paragraph reads at exactly the right body rhythm, every EB Garamond moment lifts the page from app marketing into editorial territory. Wispr Flow understood that voice-AI is a category that easily slips into garish neon hero animations. The way out is to commit hard to a single unconventional brand colour and trust the typography to carry the rest.

• Direct heir to the post-Linear bold-accent dev-tool school — but Wispr Flow picks safety-yellow where Linear picks indigo.
• Standing shoulder-to-shoulder with the modern voice-AI peer cohort (SuperWhisper, Whisper, Krisp) — but Wispr Flow's chromatic ambition is the boldest.
• Part of the Figtree typographic wave (Mailchimp recent, Polywork) — applied to voice-input productivity software.